A Personalized Meditation Experience
Our redesign transforms the Dojo app into a truly personalized meditation journey, where every element—from onboarding to daily practice—is tailored to the individual. We introduced a Sensei AI that learns user preferences and recommends sessions aligned with their goals. The revamped onboarding serves as a warm, guided introduction, balancing hook, promise, and engagement to build trust and encourage completion. Together, these personalization and onboarding foundations set the stage for higher retention and meaningful, ongoing practice
Designing for Retention
To address low user retention and conversion, I led the redesign of the onboarding experience and core screens (Home & Path) for our meditation app.
I crafted a focused onboarding flow that aligns with users’ motivations and comfort levels, gradually introducing app features and reducing overwhelm.
Following implementation:
Onboarding completion rose from 1% to 20%
Paid subscriptions increased from 1% to 15%
Build engagement increase user acquisition
The onboarding experience is the user’s first step into the meditation journey.
An opportunity to build trust, spark engagement, and create long-term commitment.
The redesigned flow follows a strategic sequence to turn first-time users into devoted practitioners and increase user inquisition.
Hook
Early personalized questions create a sense of ownership.
Onboarding becomes an interactive experience, not just a sign-up wall.
Users feel the app is uniquely tailored to their needs.
Reassurance After Personalization
Social Proof & Trust
The Promise
Commitment and Differentiation
Gradual deepening of user involvement before account creation.
Focus on structured mastery rather than passive content consumption.
Customization is introduced from the start, setting the app apart.
Progress allows user to stay committed and reach their goals.
Home & Path Redesign
Visual Evolution from imagine to Dojo
The redesign of this app shifts the experience from passive imagining to a user centered interactive dojo
Users engage in an interactive space that evolves with their progress.
Previous Design
Improved personalized Design
Dynamic Training Environment
Users can personalize their dojo.
Customization options increase as users advance in their practice.
The evolving space reinforces a sense of personal growth and commitment.
tracking of progress increases commitment and engagement.
Path Screen: Personalized Journey
Visual Progress Trail: A curved path mapping completed steps to upcoming lessons
Locked & Unlocked Steps shown with distinct states
Quick Access: Tap any completed step to review, tap current step to play next lesson